Change4Life radio partnership

We have recently agreed a major partnership with 50 radio stations around the country, reaching a total audience of some 2.6 million. Running for four weeks starting Monday, 3 August, it will be featured on the stations listed, which include all those in the Heart group.

Designed to showcase local success stories which will inspire more families to get involved, and to encourage more local supporters to organise their own events, it will feature on air and on line as detailed below. As you can see, the on-air and on line activities complement each other, producing a powerful campaign which will encourage a wide audience to embrace Change4Life.

On air

Week 1 Trailers and live reads featuring the eight behaviours and tips and hints on healthy living. Listeners will also be directed to the stations' websites for a chance to win prizes.

Week 2 Continuation of trailers and live reads. Stations' street teams out and about with giveaways and collecting vox pops of changes people have made to their lifestyles. We will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.

Week 3 Continuation of street teams on the road, with listeners offered the chance to be photographed with them and win a prize. Vox pops collected during previous week played on air. Again, we will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.

Week 4 Continuation of Week 3 activity.

On line

Week 1 Information on eight behaviours and link to Change4Life website. Competition area, as per trailer on air. Downloadable calendar of local events.

Week 2 Continuation of Week 1 activity plus new area for listeners to share their success stories.

Week 3 Continuation of Week 2 activity plus facility for listeners to upload photographs of their families being active.

Week 4 Continuation of Week 3 activity.


Radio Stations

North East
Metro Radio - Newcastle
TFM Radio - Teesside

North West
97.4 Rock FM - Blackburn/Preston
Radio City 96.7 - Liverpool
Key 103 - Manchester
107 The Bee - Blackburn
107.6 The Juice FM - Liverpool
102.4 Wish FM - Wigan

Yorkshire and the Humber
96.9 Viking FM - Humberside
96.3 Radio Aire - Leeds
Hallam FM - Sheffield
Dearne FM - Barnsley
Minster FM - York
The Pulse - Bradford/Huddersfield
Trax FM - Bassetlaw

West Midlands
107.7 The Wolf - Wolverhampton
Signal One - Stoke-On-Trent/Stafford
Heart West Midlands

East Midlands
Lincs FM 102.2 (including Compass FM and Rutland Radio) - Lincoln
Peak 107 FM - Chesterfield
Heart 106 East Midlands

East of England
Star Radio - Cambridge
Heart Bedfordshire
Heart Cambridgeshire
Heart Beds/Bucks/Herts
Heart Suffolk/North Essex
Heart Peterborough
Essex FM (excluding Ten-17 and Southend Radio) - Southend and Chelmsford
Heart Colchester
Heart Norfolk

South Central
Mix 96 - Aylesbury
Mix 107 - High Wycombe
Oxford FM 107.9
Heart Milton Keynes
Heart Northamptonshire
Heart Oxfordshire
Heart Berkshire and North Hampshire
Ocean - Southampton/Portsmouth

South East Coast
2CR FM - Bournemouth
Southern FM - Brighton/Hastings/Eastbourne
Invicta FM - Maidstone/Medway/East Kent

London
Heart 106.2 Greater London

South West
Pirate FM - Cornwall
Heart Bristol, Bath and Wiltshire
Heart Gloucestershire
Heart Exeter and Torbay
Heart North Devon
Heart Plymouth
Heart South Hams
Heart Somerset