Change4Life Campaign Update

Local Supporter Registration

New Change4Life support materials
• 5 A Day wall chart with integral stickers (Product Code: C4L022)
• 8 easy ways to change4life poster (Product Code: C4L062)

Bike4Life Toolkit

The official launch of Bike4Life was timed to follow the impact of National Bike Week (13th – 21st June)

Download the Bike4Life toolkit from the Change4Life website here: www.nhs.uk/change4life/Pages/PartnerTools.aspx

Halfords is supporting Bike4Life with its new website www.kidscycling.co.uk to promote cycling to families as a healthy, low cost and fun way to spend time together. Find family cycle routes in your area, top tips from Olympic cyclists and much more.

New pack supports Healthy Schools

A Schools Pack has been developed which contains a classroom display and staff room poster that will support your Healthy Schools initiatives by encouraging parents to think about their family's own diet and activity habits.
You can download the Schools Pack here: www.nhs.uk/change4life/Pages/PartnerTools.aspx

Muckin4Life

DEFRA's Muckin4Life campaign is now underway and they have plans for press, radio, PR and events over the summer.

You can find out more at: www.direct.gov.uk/muckin4life

June Tracker Statistics

Six months into the campaign and the response to the campaign is excellent. Here C4L have picked out some key statistics for June from the monthly tracker survey.

• 75% of mothers have heard of Change4Life
• 82% of mothers recognise the Change4Life logo
• 81% of mothers say that the adverts make them think about their children’s health in the long term

260,000 families have completed the How Are The Kids? questionnaire and
over 360,000 families have joined Change4Life and are already making changes to their diet and levels of physical activity.