Kids don’t need a gym to be active and have fun – all they need is a place to play and a few ideas for games.
Play4Life
Wednesday 19 August 2009
Play4Life
Kids don’t need a gym to be active and have fun – all they need is a place to play and a few ideas for games.
Play4Life
Wednesday 12 August 2009
Change4Life radio partnership
We have recently agreed a major partnership with 50 radio stations around the country, reaching a total audience of some 2.6 million. Running for four weeks starting Monday, 3 August, it will be featured on the stations listed, which include all those in the Heart group.
Designed to showcase local success stories which will inspire more families to get involved, and to encourage more local supporters to organise their own events, it will feature on air and on line as detailed below. As you can see, the on-air and on line activities complement each other, producing a powerful campaign which will encourage a wide audience to embrace Change4Life.
On air
Week 1 Trailers and live reads featuring the eight behaviours and tips and hints on healthy living. Listeners will also be directed to the stations' websites for a chance to win prizes.
Week 2 Continuation of trailers and live reads. Stations' street teams out and about with giveaways and collecting vox pops of changes people have made to their lifestyles. We will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 3 Continuation of street teams on the road, with listeners offered the chance to be photographed with them and win a prize. Vox pops collected during previous week played on air. Again, we will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 4 Continuation of Week 3 activity.
On line
Week 1 Information on eight behaviours and link to Change4Life website. Competition area, as per trailer on air. Downloadable calendar of local events.
Week 2 Continuation of Week 1 activity plus new area for listeners to share their success stories.
Week 3 Continuation of Week 2 activity plus facility for listeners to upload photographs of their families being active.
Week 4 Continuation of Week 3 activity.
Radio Stations
North East
Metro Radio - Newcastle
TFM Radio - Teesside
North West
97.4 Rock FM - Blackburn/Preston
Radio City 96.7 - Liverpool
Key 103 - Manchester
107 The Bee - Blackburn
107.6 The Juice FM - Liverpool
102.4 Wish FM - Wigan
Yorkshire and the Humber
96.9 Viking FM - Humberside
96.3 Radio Aire - Leeds
Hallam FM - Sheffield
Dearne FM - Barnsley
Minster FM - York
The Pulse - Bradford/Huddersfield
Trax FM - Bassetlaw
West Midlands
107.7 The Wolf - Wolverhampton
Signal One - Stoke-On-Trent/Stafford
Heart West Midlands
East Midlands
Lincs FM 102.2 (including Compass FM and Rutland Radio) - Lincoln
Peak 107 FM - Chesterfield
Heart 106 East Midlands
East of England
Star Radio - Cambridge
Heart Bedfordshire
Heart Cambridgeshire
Heart Beds/Bucks/Herts
Heart Suffolk/North Essex
Heart Peterborough
Essex FM (excluding Ten-17 and Southend Radio) - Southend and Chelmsford
Heart Colchester
Heart Norfolk
South Central
Mix 96 - Aylesbury
Mix 107 - High Wycombe
Oxford FM 107.9
Heart Milton Keynes
Heart Northamptonshire
Heart Oxfordshire
Heart Berkshire and North Hampshire
Ocean - Southampton/Portsmouth
South East Coast
2CR FM - Bournemouth
Southern FM - Brighton/Hastings/Eastbourne
Invicta FM - Maidstone/Medway/East Kent
London
Heart 106.2 Greater London
South West
Pirate FM - Cornwall
Heart Bristol, Bath and Wiltshire
Heart Gloucestershire
Heart Exeter and Torbay
Heart North Devon
Heart Plymouth
Heart South Hams
Heart Somerset
We have recently agreed a major partnership with 50 radio stations around the country, reaching a total audience of some 2.6 million. Running for four weeks starting Monday, 3 August, it will be featured on the stations listed, which include all those in the Heart group.
Designed to showcase local success stories which will inspire more families to get involved, and to encourage more local supporters to organise their own events, it will feature on air and on line as detailed below. As you can see, the on-air and on line activities complement each other, producing a powerful campaign which will encourage a wide audience to embrace Change4Life.
On air
Week 1 Trailers and live reads featuring the eight behaviours and tips and hints on healthy living. Listeners will also be directed to the stations' websites for a chance to win prizes.
Week 2 Continuation of trailers and live reads. Stations' street teams out and about with giveaways and collecting vox pops of changes people have made to their lifestyles. We will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 3 Continuation of street teams on the road, with listeners offered the chance to be photographed with them and win a prize. Vox pops collected during previous week played on air. Again, we will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 4 Continuation of Week 3 activity.
On line
Week 1 Information on eight behaviours and link to Change4Life website. Competition area, as per trailer on air. Downloadable calendar of local events.
Week 2 Continuation of Week 1 activity plus new area for listeners to share their success stories.
Week 3 Continuation of Week 2 activity plus facility for listeners to upload photographs of their families being active.
Week 4 Continuation of Week 3 activity.
Radio Stations
North East
Metro Radio - Newcastle
TFM Radio - Teesside
North West
97.4 Rock FM - Blackburn/Preston
Radio City 96.7 - Liverpool
Key 103 - Manchester
107 The Bee - Blackburn
107.6 The Juice FM - Liverpool
102.4 Wish FM - Wigan
Yorkshire and the Humber
96.9 Viking FM - Humberside
96.3 Radio Aire - Leeds
Hallam FM - Sheffield
Dearne FM - Barnsley
Minster FM - York
The Pulse - Bradford/Huddersfield
Trax FM - Bassetlaw
West Midlands
107.7 The Wolf - Wolverhampton
Signal One - Stoke-On-Trent/Stafford
Heart West Midlands
East Midlands
Lincs FM 102.2 (including Compass FM and Rutland Radio) - Lincoln
Peak 107 FM - Chesterfield
Heart 106 East Midlands
East of England
Star Radio - Cambridge
Heart Bedfordshire
Heart Cambridgeshire
Heart Beds/Bucks/Herts
Heart Suffolk/North Essex
Heart Peterborough
Essex FM (excluding Ten-17 and Southend Radio) - Southend and Chelmsford
Heart Colchester
Heart Norfolk
South Central
Mix 96 - Aylesbury
Mix 107 - High Wycombe
Oxford FM 107.9
Heart Milton Keynes
Heart Northamptonshire
Heart Oxfordshire
Heart Berkshire and North Hampshire
Ocean - Southampton/Portsmouth
South East Coast
2CR FM - Bournemouth
Southern FM - Brighton/Hastings/Eastbourne
Invicta FM - Maidstone/Medway/East Kent
London
Heart 106.2 Greater London
South West
Pirate FM - Cornwall
Heart Bristol, Bath and Wiltshire
Heart Gloucestershire
Heart Exeter and Torbay
Heart North Devon
Heart Plymouth
Heart South Hams
Heart Somerset
Change4Life Campaign Update
Local Supporter Registration
New Change4Life support materials
• 5 A Day wall chart with integral stickers (Product Code: C4L022)
• 8 easy ways to change4life poster (Product Code: C4L062)
Bike4Life Toolkit
The official launch of Bike4Life was timed to follow the impact of National Bike Week (13th – 21st June)
Download the Bike4Life toolkit from the Change4Life website here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Halfords is supporting Bike4Life with its new website www.kidscycling.co.uk to promote cycling to families as a healthy, low cost and fun way to spend time together. Find family cycle routes in your area, top tips from Olympic cyclists and much more.
New pack supports Healthy Schools
A Schools Pack has been developed which contains a classroom display and staff room poster that will support your Healthy Schools initiatives by encouraging parents to think about their family's own diet and activity habits.
You can download the Schools Pack here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Muckin4Life
DEFRA's Muckin4Life campaign is now underway and they have plans for press, radio, PR and events over the summer.
You can find out more at: www.direct.gov.uk/muckin4life
June Tracker Statistics
Six months into the campaign and the response to the campaign is excellent. Here C4L have picked out some key statistics for June from the monthly tracker survey.
• 75% of mothers have heard of Change4Life
• 82% of mothers recognise the Change4Life logo
• 81% of mothers say that the adverts make them think about their children’s health in the long term
260,000 families have completed the How Are The Kids? questionnaire and
over 360,000 families have joined Change4Life and are already making changes to their diet and levels of physical activity.
New Change4Life support materials
• 5 A Day wall chart with integral stickers (Product Code: C4L022)
• 8 easy ways to change4life poster (Product Code: C4L062)
Bike4Life Toolkit
The official launch of Bike4Life was timed to follow the impact of National Bike Week (13th – 21st June)
Download the Bike4Life toolkit from the Change4Life website here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Halfords is supporting Bike4Life with its new website www.kidscycling.co.uk to promote cycling to families as a healthy, low cost and fun way to spend time together. Find family cycle routes in your area, top tips from Olympic cyclists and much more.
New pack supports Healthy Schools
A Schools Pack has been developed which contains a classroom display and staff room poster that will support your Healthy Schools initiatives by encouraging parents to think about their family's own diet and activity habits.
You can download the Schools Pack here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Muckin4Life
DEFRA's Muckin4Life campaign is now underway and they have plans for press, radio, PR and events over the summer.
You can find out more at: www.direct.gov.uk/muckin4life
June Tracker Statistics
Six months into the campaign and the response to the campaign is excellent. Here C4L have picked out some key statistics for June from the monthly tracker survey.
• 75% of mothers have heard of Change4Life
• 82% of mothers recognise the Change4Life logo
• 81% of mothers say that the adverts make them think about their children’s health in the long term
260,000 families have completed the How Are The Kids? questionnaire and
over 360,000 families have joined Change4Life and are already making changes to their diet and levels of physical activity.
Wednesday 5 August 2009
http://www.moreactive4life.co.uk/
MoreActive4Life has been launched by the Fitness Industry Association (FIA), helping the activity part of the Change4Life campaign.
There is access to free 'day passes' , '6 week walking groups' and '6 week gym groups'at over 1000 Health Clubs and Leisure Centres accross the country.
All information can be found following this link
http://www.moreactive4life.co.uk/
There is access to free 'day passes' , '6 week walking groups' and '6 week gym groups'at over 1000 Health Clubs and Leisure Centres accross the country.
All information can be found following this link
http://www.moreactive4life.co.uk/
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