What is Change4Life?

Change4Life - Eat Well, Move More, Live Longer

Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. The Change4Life advertising campaign began on 3 January 2009 – on TV, in the press, on billboards and online. In this initial stage, we are targeting young families.

What does Change4Life do for you?

The Change4Life advertising campaign will make the subject of weight and physical activity a hot topic and will urge us to make changes to our diet and levels of activity. The campaign talks about ‘fat in the body’ rather than ‘fat bodies’ and makes clear the link between fat and preventable illnesses. It also pins the blame on modern life, which affects all of us, rather than pointing the finger at parents. Free Change4Life materials are now available for you to order or download to use to support the movement - follow the links at the top right hand side of this page.

Why should you support Change4Life?

If we carry on as we are, 90 percent of today’s children could be overweight or obese by 2050. We all need to address the rise in obesity for the sake of the future health of our children. The importance of health care practitioners to the success of Change4Life cannot be over-emphasised. As trusted advisers, you are influential and many in the health service will be the first point of contact for young families with at-risk children.

We need you to get behind the campaign

You can do this simply by putting up Change4Life posters, giving out leaflets and sign-posting the public to further information. All the information the public needs to get involved will be on the Change4Life website or they can call the helpline: 0300 123 4567.
We would also like to encourage you to use the Change4Life brand within your own healthy living communications (on your posters, leaflets and promotional items), or to use one of our sub-brands (such as walk4life or cook4life). Follow the link below to access our brand guidelines document (Principles and Guidelines for Government and the NHS) and to find out how to access our brand assets (logos, characters, font and images).

Abstract from the Department of Health website www.dh.gov.uk

For more information regarding the Change4Life campaign follow this http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/DH_092080 link