If you are wondering about the success of the campaign here are some figures...

What is Change4Life?

Change4Life - Eat Well, Move More, Live Longer

Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. The Change4Life advertising campaign began on 3 January 2009 – on TV, in the press, on billboards and online. In this initial stage, we are targeting young families.

What does Change4Life do for you?

The Change4Life advertising campaign will make the subject of weight and physical activity a hot topic and will urge us to make changes to our diet and levels of activity. The campaign talks about ‘fat in the body’ rather than ‘fat bodies’ and makes clear the link between fat and preventable illnesses. It also pins the blame on modern life, which affects all of us, rather than pointing the finger at parents. Free Change4Life materials are now available for you to order or download to use to support the movement - follow the links at the top right hand side of this page.

Why should you support Change4Life?

If we carry on as we are, 90 percent of today’s children could be overweight or obese by 2050. We all need to address the rise in obesity for the sake of the future health of our children. The importance of health care practitioners to the success of Change4Life cannot be over-emphasised. As trusted advisers, you are influential and many in the health service will be the first point of contact for young families with at-risk children.

We need you to get behind the campaign

You can do this simply by putting up Change4Life posters, giving out leaflets and sign-posting the public to further information. All the information the public needs to get involved will be on the Change4Life website or they can call the helpline: 0300 123 4567.
We would also like to encourage you to use the Change4Life brand within your own healthy living communications (on your posters, leaflets and promotional items), or to use one of our sub-brands (such as walk4life or cook4life). Follow the link below to access our brand guidelines document (Principles and Guidelines for Government and the NHS) and to find out how to access our brand assets (logos, characters, font and images).

Abstract from the Department of Health website www.dh.gov.uk

For more information regarding the Change4Life campaign follow this http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/DH_092080 link

NEXT ON THE AGENDA FOR CHANGE4LIFE...

Change4Life, the lifestyle revolution launched earlier this year to help combat childhood obesity, announces an exciting schedule of monthly activities to encourage families and kids to eat well, move more, live longer and above all, have fun!

Over the next few months, the following activities (and more) will be supported by online tips, advice and useful toolkits for families and local community groups. Simply search Change4Life online or call 0300 1234567 to find out how families across the country can take part.

JUNE – With good weather beckoning and the days getting longer, June’s the time to get the kids onto two wheels to enjoy the great outdoors! Bike4Life coincides with Bike Week (13-21 June), an excellent opportunity for the whole family to get out and about, explore the local community and take part in some physical activity. With new research* showing the cost of the school run setting parents back by almost £400 per school child per year, Bike4Life month is a good time to ditch the car and take on the bike!

JULY – This month sees the launch of Swim4Life, a great way for families to cool off and get active over the summer. Since April, more than 200 local councils are offering free swimming for those aged 16 and under as part of the Government’s £140 million free swimming initiative - for more details, visit www.culture.gov.uk.

AUGUST - Play4Life coincides with Play England’s National Play Day (05 August), an annual event to encourage children, young people and communities to enjoy playing at locally organised events across the UK. Recent survey findings from Change4Life’s ‘How are the Kids?’ shows that over 45 per cent of kids watch TV or play non-active video games before school - now is the time to get outdoors and enjoy a run around!

Finally, the AUTUMN will see the launch of two more fun and interactive activities, Cook4Life and Dance4Life. Watch this space to find out how kids can get involved with healthy recipe ideas whilst donning their dancing shoes and taking part in some fancy foot work!