Change4Life Branding Guidelines

The chances are that if you are reading this you're already thinking of using Change4Life branding in your areas of work. Well, we all know how confusing this issue can be so we thought we'd give you a few tips on what to do. Here's a few bits we've taken from the national guidelines to help you out:

• Any communication that uses the Change4Life branding (or sub brands) must support our goal of encouraging desired changes in behaviour as regards both diet and activity levels.
  
• It is better to get a professional designer to help you design posters and leaflets.
  
• You must also include the following copy in one or more of your communication channels; “To maintain a healthy weight, we need to both eat well and move more. Many families are making changes that will help them live healthier and longer. Visit www.nhs.uk/Change4Life or call 0300 123 3434 for more information.”
  
• Services or products provided or commissioned by the NHS or local government can use the branding as long as they relate to food and/or activity and are not clinical solutions (eg bariatric surgery)
  
• You mustn't prefix the 4Life with your own organisation eg NHS Leeds4Life is not allowed.
  
• There are some sub-brands that you can use: breakfast4life, cook4life, play4life, dance4life, walk4life, swim4life, bike4life
  
• A whole alphabet of characters is available and can be used to spell words out that relate to food or exercise. However you are not allowed to use the brand style with a completely different logo eg bike4ever. The logo must always be XXXX4Life
  
• Most importantly, the brand looks ahead. It does not look back, or blame, or criticise. It offers help for the future. Its aim is to improve the future life expectancy of a generation (and generations to come) and to promote happy memories.

You can get a full copy of the branding guidelines by emailing change4life@nhsleeds.nhs.uk or ringing Alison Cater (3057581), Fran Hewitt (3057505) or Phil Slater (2953094).

Give us your questions - have you got any queries or comments about the C4L branding? Why not post your comments on this blog or send them to the email above.

Happy branding!