Change4Life Branding Guidelines

The chances are that if you are reading this you're already thinking of using Change4Life branding in your areas of work. Well, we all know how confusing this issue can be so we thought we'd give you a few tips on what to do. Here's a few bits we've taken from the national guidelines to help you out:

• Any communication that uses the Change4Life branding (or sub brands) must support our goal of encouraging desired changes in behaviour as regards both diet and activity levels.
  
• It is better to get a professional designer to help you design posters and leaflets.
  
• You must also include the following copy in one or more of your communication channels; “To maintain a healthy weight, we need to both eat well and move more. Many families are making changes that will help them live healthier and longer. Visit www.nhs.uk/Change4Life or call 0300 123 3434 for more information.”
  
• Services or products provided or commissioned by the NHS or local government can use the branding as long as they relate to food and/or activity and are not clinical solutions (eg bariatric surgery)
  
• You mustn't prefix the 4Life with your own organisation eg NHS Leeds4Life is not allowed.
  
• There are some sub-brands that you can use: breakfast4life, cook4life, play4life, dance4life, walk4life, swim4life, bike4life
  
• A whole alphabet of characters is available and can be used to spell words out that relate to food or exercise. However you are not allowed to use the brand style with a completely different logo eg bike4ever. The logo must always be XXXX4Life
  
• Most importantly, the brand looks ahead. It does not look back, or blame, or criticise. It offers help for the future. Its aim is to improve the future life expectancy of a generation (and generations to come) and to promote happy memories.

You can get a full copy of the branding guidelines by emailing change4life@nhsleeds.nhs.uk or ringing Alison Cater (3057581), Fran Hewitt (3057505) or Phil Slater (2953094).

Give us your questions - have you got any queries or comments about the C4L branding? Why not post your comments on this blog or send them to the email above.

Happy branding!

Getting Fruity at the White Rose Centre!

Change4Life visited the White Rose Centre on Friday 13th to encourage parents to fill out their How's the Kids? survey.

Also on offer was the opportunity to try a few fruity smoothies and have a general chat about the campaign.

NHS Leeds Health Improvement Specialists Emma Strachan and Alison Cater went along to check out the stall - which is part of the national promotional work ongoing across the UK.

How's the Kids? is being co-ordinated nationally although it is expected that the information gathered will be filtered down to regions so we can use it to inform our C4L plans locally.

Change4Life. What’s it all about?

So, we’ve all been talking about Change4Life for a good few months now. And we know it’s about eating well, moving more and living longer. But what are we meant to do next?

Well, that’s where this blog comes in! A group of us from healthcare, education and sport and recreation have gotten together to look at ways we can all keep in touch and share ideas on how to introduce Change4Life into our everyday work with kids, parents and the wider population of Leeds.

We’ll be regularly updating these pages with news and events, latest campaign information and case studies of people in Leeds who are already using the Change4Life campaign locally to great effect.

A variety of bloggers will be giving you the news and views from their area. You can also join in by submitting comments on new blog postings or by emailing your news to change4life@nhsleeds.nhs.uk