Start4LifeStart4Life is here to help parents give their baby the foundations for a better start in life. By introducing healthier habits right from birth, you can give them the building blocks for a healthier and happier future.
Wednesday, 16 December 2009
Start4Life
Start4LifeStart4Life is here to help parents give their baby the foundations for a better start in life. By introducing healthier habits right from birth, you can give them the building blocks for a healthier and happier future.
Wednesday, 2 December 2009
Friday, 9 October 2009
Change4Life meets the Simpsons
From Monday, 5 October to Christmas Day 2009 inclusive, Change4Life will sponsor The Simpsons on Channel 4.
This provides Change4Life with an excellent opportunity to communicate in an impactful and credible way with its target families. The show is very popular with them and is also watched at dinner time, an ideal time to remind parents about what and how much their kids are eating and encourage them to get and about, rather than vegging out.
Change4Life has always sought innovative and imaginative ways of influencing behavioural change, which is demonstrated by the whole style of the campaign, and this sponsorship is a continuation of its approach.
The Simpsons
A hugely popular and long-running show in this country, The Simpsons provides Change4Life with an opportunity to partner with a TV programme that gives the campaign the most exposure, impact and credibility with its target audience.
While some characters in The Simpsons – Homer, in particular – are well known for having a poor diet and taking little exercise, Change4Life seeks to offer support towards a healthier lifestyle, rather than criticise. The family also displays a number of positive behaviours. They often sit around the dining table together as a family, are clearly a close and tight-knit unit and Bart and Lisa lead very active lifestyles: Bart is known for his love of skateboarding, for example.
Format and timings
The Simpsons is broadcast on Channel 4 every weekday evening at 6pm.
Sponsorship ‘idents’ at the beginning, middle and end of each show will feature the characters from the Change4Life advertising campaign in a number of different scenarios. The strapline at the end of each of them is “Change4Life – supporting The Simpsons. Sometimes.”
The line is designed to demonstrate in a humourous way that Change4Life supports many aspects of The Simpsons, but not all of them. It celebrates the positive elements of the family’s behaviour and, by implication, encourages viewers to make changes for life for their own families in terms of diet and activity levels.
Target audience
The Simpsons on Channel 4 is a highly popular TV programme for Change4Life target families and is among the top 20 highest rating programmes among them. It also has a very broad appeal and attracts audiences from across the entire social spectrum. The sponsorship will, therefore, help the campaign to reach a high proportion of families who need encouragement and support to improve their diet and levels of physical activity, as well as reaching them in a way which is both credible and accessible.
We investigated the possibility of sponsoring The Simpsons on Sky One but it already had a sponsor. While Sky One shows the most recent series of the show, the programme’s viewing figures on this channel are substantially lower than those on Channel 4 – BARB figures for week ending 9 August showed that The Simpsons attracted an audience of 0.67 million on Sky One, compared to 2.04 million on Channel 4.
The Simpsons is broadcast on Channel 4 every weekday evening at 6pm.
Sponsorship ‘idents’ at the beginning, middle and end of each show will feature the characters from the Change4Life advertising campaign in a number of different scenarios. The strapline at the end of each of them is “Change4Life – supporting The Simpsons. Sometimes.”
The line is designed to demonstrate in a humourous way that Change4Life supports many aspects of The Simpsons, but not all of them. It celebrates the positive elements of the family’s behaviour and, by implication, encourages viewers to make changes for life for their own families in terms of diet and activity levels.
Target audience
The Simpsons on Channel 4 is a highly popular TV programme for Change4Life target families and is among the top 20 highest rating programmes among them. It also has a very broad appeal and attracts audiences from across the entire social spectrum. The sponsorship will, therefore, help the campaign to reach a high proportion of families who need encouragement and support to improve their diet and levels of physical activity, as well as reaching them in a way which is both credible and accessible.
We investigated the possibility of sponsoring The Simpsons on Sky One but it already had a sponsor. While Sky One shows the most recent series of the show, the programme’s viewing figures on this channel are substantially lower than those on Channel 4 – BARB figures for week ending 9 August showed that The Simpsons attracted an audience of 0.67 million on Sky One, compared to 2.04 million on Channel 4.
Change4Life Campaign Update
1. Autumn activity
This Autumn, Change4Life marketing activity will focus on promoting 3 of the 8 Change4Life behaviours: sugar swaps, me sized meals, and 5 A DAY.
A new Change4Life TV commercial launches on 19 October and runs until 15 November. The advert shows the all-too-familiar tale of how kids often get their own way when it comes to eating unhealthy snacks. A Snack Swapper – a wheel device that shows healthy options to sugary, salty or fatty snacks and meals – is seen in the ad (see visual attached) and at the end informs the public they can call Change4Life to request one.
We will also be distributing 400,000 Snack Swappers via a magazine partnership, and over a million through Schools, Sure Start Children’s Centres and Child Minders. Additionally we will make them available to order in bulk via the DH Orderline (w/c 19 October – Product Code: C4L085). www.orderline.dh.gov.uk
This activity will be supported by Autumn consumer packs, called ‘eat happy this autumn’, being mailed directly to 200,000 families who have already signed up to our customer relationship marketing programme. This pack is a follow-up pack to the Summer Survival Kit, and, like the TV, will focus on healthy food options. The pack will consist of a variety of items including tips and recipes, me size meals, sugar swaps and 5 A DAY info, competitions, crosswords, puzzles, a prize draw and a Snack Swapper.
The Change4Life website will feature complementary content including a variation on the Snack Swapper wheel (using drop down menus) along with a new recipe section and sugar swap, me size meals and 5 A DAY information.
The Change4Life activity complements the next phase of the Food Standards Agency’s public awareness campaign on salt, launching on 5 October. The campaign aims to highlight how people can make a difference to their salt intake by checking the labels of the foods they eat regularly and choosing the lower salt option. It will feature TV, press and poster advertising as well as providing more detailed advice to consumers through leaflets and online at: www.eatwell.gov.uk/salt
2. BME activity
Dates for a number of Black and Minority Ethnic (BME) focused half-day conferences have been confirmed and venues booked - programmes are currently being finalised. Each location will focus on one or two specific BME communities and there will be two conferences in each of the locations:
• one providing health professionals with the cultural insight for dealing with some of the barriers to behaviour change for families in our target communities;
• one targeting community and religious leaders, seeking their endorsement of C4L as key influencers in their communities and arming them with information to provide help and advice to families.
Local dates and target communities are as follows:
Bradford - Pakistani and Bangladeshi communities
18th November: Stakeholder/Health Professionals
19th November: Community Leaders
A consumer facing poster and flyer will be made available to delegates to distribute in their communities, which will direct families to a helpline where they will be able to order a BME specific information pack (English only or bi-lingual). A toolkit of material is being developed for non-participating regions and will include a DVD of the event presentations – this will be available later this Autumn. The consumer facing BME campaign is due to launch in January 2010.
If you have any queries about this activity please contact Julie Vazquez: julie.vazquez@dh.gsi.gov.uk
3. Campaign Analysis
The campaign continues to go from strength to strength. This month the Change4Life website hit the 1 million mark for total visits to the site.
Local Supporter numbers are making a steady climb – our current number is 22,605. Local support is a vital part of embedding Change4Life and we are keen to encourage more people to register with the campaign: www.nhs.uk/change4life/Pages/Partners.aspx
Levels of awareness, recognition and comprehension remain high amongst mothers. Please find attached the latest summary slide for some of the key Tracker Survey statistics. In August we added new questions on the tracker survey, which aim to further explore how the brand is perceived. Respondents to the survey are now being given pairs of statements about Change4Life (e.g. It is judgmental vs. it is supportive) and asked to give it a score from 1 to 5 (where 1 is judgmental and 5 is supportive). Please find attached a brand metrics table that shows the mean scores for each set of statements for mothers and for adults. This is an exceptionally encouraging set of results - Change4Life scores over 4 for over half of the attributes amongst mothers and never falls below 3.4 for adults. Overall, it would seem that Change4Life is perceived by mothers to be clear, trustworthy, supportive and to fit into their lifestyles. This is a great start but a tough act to maintain over time!
The How Are The Kids questionnaire analysis is just in. Looking at the period February to August 2009 we’ve pulled out a few of key facts and figures from the analysis. The questionnaire was conceived to help people recognise that their own families may be at risk and provide a means to engage them in a long-term customer relationship marketing programme. The questions were constructed around the eight behaviours and encouraged parents to re-evaluate their children’s performance against them, with the promise of a free personalised action plan on completion.
In total we received 266,955 clean responses (a small percentage of the total responses were returned with errors or information missing and these had to be discarded). This number of respondents gives us information about the eating and exercise habits of 422,345 children aged between 2-16 years.
Over 11 million of the questionnaires were distributed through a range of channels as well as the questionnaire being made available online. 30% of responses (80,044) were submitted online. The top five offline sources came from:
• Schools: 19.1% (50,952) - questionnaires were distributed within fruit and veg boxes
• Targeted Door Drop: 17.7% (47,384)
• Healthy Start Mailing: 8.3% (22,025)
• Third Party: 5.1% (13,606)
• Face To Face Activity: 5.1% (13,562)
Overall, this was very well targeted activity. 87% of responders were female. 64% of responses came from families with at least one child aged 5-11. The high risk cluster groups in England were the most responsive to the questionnaire (72% in Clusters 1, 2, 3 and 5, with nearly a third in Cluster 5). Respondents were asked to opt-in to receive future Change4Life communications and a massive number did so - over 80% - this is an unusually high opt-in rate. Clusters 1, 2, 3 and 5 were more likely to opt-in to postal communications, phone and text, while low-risk clusters (4 and 6) preferred email.
The How Are The Kids survey is still available online: www.nhs.uk/change4life
4. Commercial Partners activity
PepsiCo has just launched a Play4Life poster advertising campaign to encourage parents to take their kids out to play more. The posters do not carry any PepsiCo branding but feature top international football players Thierry Henry and Frank Lampard. Please see attached Play4Life poster visuals.
You can read up on some of our other partners here: www.nhs.uk/change4life/Pages/OurPartnersLogos.aspx
5. Early Years Toolkit
The Early Years Toolkit has been produced and will be available to download by early October from the Partners and Supporters area on the Change4Life website. The toolkit is aimed at Local Supporters working with toddlers and pre-school children between the age of one and four. We are sending the toolkit directly to over 3,000 Sure Start Children’s Centres. Included in the toolkit is practical advice, low-cost healthy recipes, tips for fussy eaters, posters, stickers and ideas of how to keep youngsters moving around and having fun. A small number of the toolkits are available to order on 0300 123 3434 (from early October). www.nhs.uk/change4life/Pages/PartnerTools.aspx
6. Smallsteps4Life
From October, teachers are being encouraged to get involved with smallsteps4life – an innovative programme that can be used in the classroom to motivate and support pupils as they take small steps in improving their health and wellbeing. Smallsteps4life is a sub brand of Change4Life and aims to help primary and secondary pupils to set themselves small, achievable lifestyle challenges (either as individuals or as groups) around three themes - Healthy Eating, Getting Active, Feeling Good. The project is lead by the Food Standards Agency. Teachers and young people have had an important role in helping to develop the website, which will enable schools to promote what they are doing and share their experiences to inspire other schools across the UK. The website will be live in the next few days: www.direct.gov.uk/smallsteps4life
7. Swimming Stroke competition winner
Andy Burnham announced the winner of the Change4Life ‘invent a new swimming stroke’ competition. The announcement came at the Great North Swim and the winner was Ella, aged 11, with her 'Dolphinella' creation. Ella and her friends were filmed recently at their local swimming pool for a news story on the BBC's Newsround:
http://news.bbc.co.uk/cbbcnews/hi/newsid_8260000/newsid_8269900/8269909.stm
This Autumn, Change4Life marketing activity will focus on promoting 3 of the 8 Change4Life behaviours: sugar swaps, me sized meals, and 5 A DAY.
A new Change4Life TV commercial launches on 19 October and runs until 15 November. The advert shows the all-too-familiar tale of how kids often get their own way when it comes to eating unhealthy snacks. A Snack Swapper – a wheel device that shows healthy options to sugary, salty or fatty snacks and meals – is seen in the ad (see visual attached) and at the end informs the public they can call Change4Life to request one.
We will also be distributing 400,000 Snack Swappers via a magazine partnership, and over a million through Schools, Sure Start Children’s Centres and Child Minders. Additionally we will make them available to order in bulk via the DH Orderline (w/c 19 October – Product Code: C4L085). www.orderline.dh.gov.uk
This activity will be supported by Autumn consumer packs, called ‘eat happy this autumn’, being mailed directly to 200,000 families who have already signed up to our customer relationship marketing programme. This pack is a follow-up pack to the Summer Survival Kit, and, like the TV, will focus on healthy food options. The pack will consist of a variety of items including tips and recipes, me size meals, sugar swaps and 5 A DAY info, competitions, crosswords, puzzles, a prize draw and a Snack Swapper.
The Change4Life website will feature complementary content including a variation on the Snack Swapper wheel (using drop down menus) along with a new recipe section and sugar swap, me size meals and 5 A DAY information.
The Change4Life activity complements the next phase of the Food Standards Agency’s public awareness campaign on salt, launching on 5 October. The campaign aims to highlight how people can make a difference to their salt intake by checking the labels of the foods they eat regularly and choosing the lower salt option. It will feature TV, press and poster advertising as well as providing more detailed advice to consumers through leaflets and online at: www.eatwell.gov.uk/salt
2. BME activity
Dates for a number of Black and Minority Ethnic (BME) focused half-day conferences have been confirmed and venues booked - programmes are currently being finalised. Each location will focus on one or two specific BME communities and there will be two conferences in each of the locations:
• one providing health professionals with the cultural insight for dealing with some of the barriers to behaviour change for families in our target communities;
• one targeting community and religious leaders, seeking their endorsement of C4L as key influencers in their communities and arming them with information to provide help and advice to families.
Local dates and target communities are as follows:
Bradford - Pakistani and Bangladeshi communities
18th November: Stakeholder/Health Professionals
19th November: Community Leaders
A consumer facing poster and flyer will be made available to delegates to distribute in their communities, which will direct families to a helpline where they will be able to order a BME specific information pack (English only or bi-lingual). A toolkit of material is being developed for non-participating regions and will include a DVD of the event presentations – this will be available later this Autumn. The consumer facing BME campaign is due to launch in January 2010.
If you have any queries about this activity please contact Julie Vazquez: julie.vazquez@dh.gsi.gov.uk
3. Campaign Analysis
The campaign continues to go from strength to strength. This month the Change4Life website hit the 1 million mark for total visits to the site.
Local Supporter numbers are making a steady climb – our current number is 22,605. Local support is a vital part of embedding Change4Life and we are keen to encourage more people to register with the campaign: www.nhs.uk/change4life/Pages/Partners.aspx
Levels of awareness, recognition and comprehension remain high amongst mothers. Please find attached the latest summary slide for some of the key Tracker Survey statistics. In August we added new questions on the tracker survey, which aim to further explore how the brand is perceived. Respondents to the survey are now being given pairs of statements about Change4Life (e.g. It is judgmental vs. it is supportive) and asked to give it a score from 1 to 5 (where 1 is judgmental and 5 is supportive). Please find attached a brand metrics table that shows the mean scores for each set of statements for mothers and for adults. This is an exceptionally encouraging set of results - Change4Life scores over 4 for over half of the attributes amongst mothers and never falls below 3.4 for adults. Overall, it would seem that Change4Life is perceived by mothers to be clear, trustworthy, supportive and to fit into their lifestyles. This is a great start but a tough act to maintain over time!
The How Are The Kids questionnaire analysis is just in. Looking at the period February to August 2009 we’ve pulled out a few of key facts and figures from the analysis. The questionnaire was conceived to help people recognise that their own families may be at risk and provide a means to engage them in a long-term customer relationship marketing programme. The questions were constructed around the eight behaviours and encouraged parents to re-evaluate their children’s performance against them, with the promise of a free personalised action plan on completion.
In total we received 266,955 clean responses (a small percentage of the total responses were returned with errors or information missing and these had to be discarded). This number of respondents gives us information about the eating and exercise habits of 422,345 children aged between 2-16 years.
Over 11 million of the questionnaires were distributed through a range of channels as well as the questionnaire being made available online. 30% of responses (80,044) were submitted online. The top five offline sources came from:
• Schools: 19.1% (50,952) - questionnaires were distributed within fruit and veg boxes
• Targeted Door Drop: 17.7% (47,384)
• Healthy Start Mailing: 8.3% (22,025)
• Third Party: 5.1% (13,606)
• Face To Face Activity: 5.1% (13,562)
Overall, this was very well targeted activity. 87% of responders were female. 64% of responses came from families with at least one child aged 5-11. The high risk cluster groups in England were the most responsive to the questionnaire (72% in Clusters 1, 2, 3 and 5, with nearly a third in Cluster 5). Respondents were asked to opt-in to receive future Change4Life communications and a massive number did so - over 80% - this is an unusually high opt-in rate. Clusters 1, 2, 3 and 5 were more likely to opt-in to postal communications, phone and text, while low-risk clusters (4 and 6) preferred email.
The How Are The Kids survey is still available online: www.nhs.uk/change4life
4. Commercial Partners activity
PepsiCo has just launched a Play4Life poster advertising campaign to encourage parents to take their kids out to play more. The posters do not carry any PepsiCo branding but feature top international football players Thierry Henry and Frank Lampard. Please see attached Play4Life poster visuals.
You can read up on some of our other partners here: www.nhs.uk/change4life/Pages/OurPartnersLogos.aspx
5. Early Years Toolkit
The Early Years Toolkit has been produced and will be available to download by early October from the Partners and Supporters area on the Change4Life website. The toolkit is aimed at Local Supporters working with toddlers and pre-school children between the age of one and four. We are sending the toolkit directly to over 3,000 Sure Start Children’s Centres. Included in the toolkit is practical advice, low-cost healthy recipes, tips for fussy eaters, posters, stickers and ideas of how to keep youngsters moving around and having fun. A small number of the toolkits are available to order on 0300 123 3434 (from early October). www.nhs.uk/change4life/Pages/PartnerTools.aspx
6. Smallsteps4Life
From October, teachers are being encouraged to get involved with smallsteps4life – an innovative programme that can be used in the classroom to motivate and support pupils as they take small steps in improving their health and wellbeing. Smallsteps4life is a sub brand of Change4Life and aims to help primary and secondary pupils to set themselves small, achievable lifestyle challenges (either as individuals or as groups) around three themes - Healthy Eating, Getting Active, Feeling Good. The project is lead by the Food Standards Agency. Teachers and young people have had an important role in helping to develop the website, which will enable schools to promote what they are doing and share their experiences to inspire other schools across the UK. The website will be live in the next few days: www.direct.gov.uk/smallsteps4life
7. Swimming Stroke competition winner
Andy Burnham announced the winner of the Change4Life ‘invent a new swimming stroke’ competition. The announcement came at the Great North Swim and the winner was Ella, aged 11, with her 'Dolphinella' creation. Ella and her friends were filmed recently at their local swimming pool for a news story on the BBC's Newsround:
http://news.bbc.co.uk/cbbcnews/hi/newsid_8260000/newsid_8269900/8269909.stm
Friday, 11 September 2009
Change4Life Toolkits
http://www.nhs.uk/change4life/Pages/PartnerTools.aspx
Toolkits Available
Bike4Life Toolkit
Breakfast4Life Toolkit
Change4Life Local Supporter Toolkit
Change4Life Schools
PackSwim4Life Toolkit
Play4Life Toolkit
Walk4Life Toolkit
September will see the launch of the Change4Life Early Years Toolkit. This will be available for Local Supporters working with toddlers and preschool children aged between one and five. The toolkit is full of practical advice on how childcare providers can support parents and carers to help young children to eat well and move more. The advice is geared specifically towards this age group and differs from the core campaign, aimed at children aged between five and eleven, as only six of the eight behaviour changes are relevant (‘60 active minutes’ and ‘cut back fat’ are not included as they are not relevant to this age group).
The toolkit will be delivered to 3,000 Sure Start Children’s Centres and will also be available to all childcare providers to download via the Change4Life website.
Start4Life Toolkit –
Change4Life are in the early stages of developing a toolkit primarily aimed at Midwives, Health Visitors and GPs. It is proposed that the toolkit will be available to order from the DH Orderline in November and potentially from key royal colleges.
Toolkits Available
Bike4Life Toolkit
Breakfast4Life Toolkit
Change4Life Local Supporter Toolkit
Change4Life Schools
PackSwim4Life Toolkit
Play4Life Toolkit
Walk4Life Toolkit
September will see the launch of the Change4Life Early Years Toolkit. This will be available for Local Supporters working with toddlers and preschool children aged between one and five. The toolkit is full of practical advice on how childcare providers can support parents and carers to help young children to eat well and move more. The advice is geared specifically towards this age group and differs from the core campaign, aimed at children aged between five and eleven, as only six of the eight behaviour changes are relevant (‘60 active minutes’ and ‘cut back fat’ are not included as they are not relevant to this age group).
The toolkit will be delivered to 3,000 Sure Start Children’s Centres and will also be available to all childcare providers to download via the Change4Life website.
Start4Life Toolkit –
Change4Life are in the early stages of developing a toolkit primarily aimed at Midwives, Health Visitors and GPs. It is proposed that the toolkit will be available to order from the DH Orderline in November and potentially from key royal colleges.
Wednesday, 9 September 2009
Wednesday, 19 August 2009
Wednesday, 12 August 2009
Change4Life radio partnership
We have recently agreed a major partnership with 50 radio stations around the country, reaching a total audience of some 2.6 million. Running for four weeks starting Monday, 3 August, it will be featured on the stations listed, which include all those in the Heart group.
Designed to showcase local success stories which will inspire more families to get involved, and to encourage more local supporters to organise their own events, it will feature on air and on line as detailed below. As you can see, the on-air and on line activities complement each other, producing a powerful campaign which will encourage a wide audience to embrace Change4Life.
On air
Week 1 Trailers and live reads featuring the eight behaviours and tips and hints on healthy living. Listeners will also be directed to the stations' websites for a chance to win prizes.
Week 2 Continuation of trailers and live reads. Stations' street teams out and about with giveaways and collecting vox pops of changes people have made to their lifestyles. We will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 3 Continuation of street teams on the road, with listeners offered the chance to be photographed with them and win a prize. Vox pops collected during previous week played on air. Again, we will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 4 Continuation of Week 3 activity.
On line
Week 1 Information on eight behaviours and link to Change4Life website. Competition area, as per trailer on air. Downloadable calendar of local events.
Week 2 Continuation of Week 1 activity plus new area for listeners to share their success stories.
Week 3 Continuation of Week 2 activity plus facility for listeners to upload photographs of their families being active.
Week 4 Continuation of Week 3 activity.
Radio Stations
North East
Metro Radio - Newcastle
TFM Radio - Teesside
North West
97.4 Rock FM - Blackburn/Preston
Radio City 96.7 - Liverpool
Key 103 - Manchester
107 The Bee - Blackburn
107.6 The Juice FM - Liverpool
102.4 Wish FM - Wigan
Yorkshire and the Humber
96.9 Viking FM - Humberside
96.3 Radio Aire - Leeds
Hallam FM - Sheffield
Dearne FM - Barnsley
Minster FM - York
The Pulse - Bradford/Huddersfield
Trax FM - Bassetlaw
West Midlands
107.7 The Wolf - Wolverhampton
Signal One - Stoke-On-Trent/Stafford
Heart West Midlands
East Midlands
Lincs FM 102.2 (including Compass FM and Rutland Radio) - Lincoln
Peak 107 FM - Chesterfield
Heart 106 East Midlands
East of England
Star Radio - Cambridge
Heart Bedfordshire
Heart Cambridgeshire
Heart Beds/Bucks/Herts
Heart Suffolk/North Essex
Heart Peterborough
Essex FM (excluding Ten-17 and Southend Radio) - Southend and Chelmsford
Heart Colchester
Heart Norfolk
South Central
Mix 96 - Aylesbury
Mix 107 - High Wycombe
Oxford FM 107.9
Heart Milton Keynes
Heart Northamptonshire
Heart Oxfordshire
Heart Berkshire and North Hampshire
Ocean - Southampton/Portsmouth
South East Coast
2CR FM - Bournemouth
Southern FM - Brighton/Hastings/Eastbourne
Invicta FM - Maidstone/Medway/East Kent
London
Heart 106.2 Greater London
South West
Pirate FM - Cornwall
Heart Bristol, Bath and Wiltshire
Heart Gloucestershire
Heart Exeter and Torbay
Heart North Devon
Heart Plymouth
Heart South Hams
Heart Somerset
We have recently agreed a major partnership with 50 radio stations around the country, reaching a total audience of some 2.6 million. Running for four weeks starting Monday, 3 August, it will be featured on the stations listed, which include all those in the Heart group.
Designed to showcase local success stories which will inspire more families to get involved, and to encourage more local supporters to organise their own events, it will feature on air and on line as detailed below. As you can see, the on-air and on line activities complement each other, producing a powerful campaign which will encourage a wide audience to embrace Change4Life.
On air
Week 1 Trailers and live reads featuring the eight behaviours and tips and hints on healthy living. Listeners will also be directed to the stations' websites for a chance to win prizes.
Week 2 Continuation of trailers and live reads. Stations' street teams out and about with giveaways and collecting vox pops of changes people have made to their lifestyles. We will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 3 Continuation of street teams on the road, with listeners offered the chance to be photographed with them and win a prize. Vox pops collected during previous week played on air. Again, we will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 4 Continuation of Week 3 activity.
On line
Week 1 Information on eight behaviours and link to Change4Life website. Competition area, as per trailer on air. Downloadable calendar of local events.
Week 2 Continuation of Week 1 activity plus new area for listeners to share their success stories.
Week 3 Continuation of Week 2 activity plus facility for listeners to upload photographs of their families being active.
Week 4 Continuation of Week 3 activity.
Radio Stations
North East
Metro Radio - Newcastle
TFM Radio - Teesside
North West
97.4 Rock FM - Blackburn/Preston
Radio City 96.7 - Liverpool
Key 103 - Manchester
107 The Bee - Blackburn
107.6 The Juice FM - Liverpool
102.4 Wish FM - Wigan
Yorkshire and the Humber
96.9 Viking FM - Humberside
96.3 Radio Aire - Leeds
Hallam FM - Sheffield
Dearne FM - Barnsley
Minster FM - York
The Pulse - Bradford/Huddersfield
Trax FM - Bassetlaw
West Midlands
107.7 The Wolf - Wolverhampton
Signal One - Stoke-On-Trent/Stafford
Heart West Midlands
East Midlands
Lincs FM 102.2 (including Compass FM and Rutland Radio) - Lincoln
Peak 107 FM - Chesterfield
Heart 106 East Midlands
East of England
Star Radio - Cambridge
Heart Bedfordshire
Heart Cambridgeshire
Heart Beds/Bucks/Herts
Heart Suffolk/North Essex
Heart Peterborough
Essex FM (excluding Ten-17 and Southend Radio) - Southend and Chelmsford
Heart Colchester
Heart Norfolk
South Central
Mix 96 - Aylesbury
Mix 107 - High Wycombe
Oxford FM 107.9
Heart Milton Keynes
Heart Northamptonshire
Heart Oxfordshire
Heart Berkshire and North Hampshire
Ocean - Southampton/Portsmouth
South East Coast
2CR FM - Bournemouth
Southern FM - Brighton/Hastings/Eastbourne
Invicta FM - Maidstone/Medway/East Kent
London
Heart 106.2 Greater London
South West
Pirate FM - Cornwall
Heart Bristol, Bath and Wiltshire
Heart Gloucestershire
Heart Exeter and Torbay
Heart North Devon
Heart Plymouth
Heart South Hams
Heart Somerset
Change4Life Campaign Update
Local Supporter Registration
New Change4Life support materials
• 5 A Day wall chart with integral stickers (Product Code: C4L022)
• 8 easy ways to change4life poster (Product Code: C4L062)
Bike4Life Toolkit
The official launch of Bike4Life was timed to follow the impact of National Bike Week (13th – 21st June)
Download the Bike4Life toolkit from the Change4Life website here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Halfords is supporting Bike4Life with its new website www.kidscycling.co.uk to promote cycling to families as a healthy, low cost and fun way to spend time together. Find family cycle routes in your area, top tips from Olympic cyclists and much more.
New pack supports Healthy Schools
A Schools Pack has been developed which contains a classroom display and staff room poster that will support your Healthy Schools initiatives by encouraging parents to think about their family's own diet and activity habits.
You can download the Schools Pack here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Muckin4Life
DEFRA's Muckin4Life campaign is now underway and they have plans for press, radio, PR and events over the summer.
You can find out more at: www.direct.gov.uk/muckin4life
June Tracker Statistics
Six months into the campaign and the response to the campaign is excellent. Here C4L have picked out some key statistics for June from the monthly tracker survey.
• 75% of mothers have heard of Change4Life
• 82% of mothers recognise the Change4Life logo
• 81% of mothers say that the adverts make them think about their children’s health in the long term
260,000 families have completed the How Are The Kids? questionnaire and
over 360,000 families have joined Change4Life and are already making changes to their diet and levels of physical activity.
New Change4Life support materials
• 5 A Day wall chart with integral stickers (Product Code: C4L022)
• 8 easy ways to change4life poster (Product Code: C4L062)
Bike4Life Toolkit
The official launch of Bike4Life was timed to follow the impact of National Bike Week (13th – 21st June)
Download the Bike4Life toolkit from the Change4Life website here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Halfords is supporting Bike4Life with its new website www.kidscycling.co.uk to promote cycling to families as a healthy, low cost and fun way to spend time together. Find family cycle routes in your area, top tips from Olympic cyclists and much more.
New pack supports Healthy Schools
A Schools Pack has been developed which contains a classroom display and staff room poster that will support your Healthy Schools initiatives by encouraging parents to think about their family's own diet and activity habits.
You can download the Schools Pack here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Muckin4Life
DEFRA's Muckin4Life campaign is now underway and they have plans for press, radio, PR and events over the summer.
You can find out more at: www.direct.gov.uk/muckin4life
June Tracker Statistics
Six months into the campaign and the response to the campaign is excellent. Here C4L have picked out some key statistics for June from the monthly tracker survey.
• 75% of mothers have heard of Change4Life
• 82% of mothers recognise the Change4Life logo
• 81% of mothers say that the adverts make them think about their children’s health in the long term
260,000 families have completed the How Are The Kids? questionnaire and
over 360,000 families have joined Change4Life and are already making changes to their diet and levels of physical activity.
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