Change4Life radio partnership
We have recently agreed a major partnership with 50 radio stations around the country, reaching a total audience of some 2.6 million. Running for four weeks starting Monday, 3 August, it will be featured on the stations listed, which include all those in the Heart group.
Designed to showcase local success stories which will inspire more families to get involved, and to encourage more local supporters to organise their own events, it will feature on air and on line as detailed below. As you can see, the on-air and on line activities complement each other, producing a powerful campaign which will encourage a wide audience to embrace Change4Life.
On air
Week 1 Trailers and live reads featuring the eight behaviours and tips and hints on healthy living. Listeners will also be directed to the stations' websites for a chance to win prizes.
Week 2 Continuation of trailers and live reads. Stations' street teams out and about with giveaways and collecting vox pops of changes people have made to their lifestyles. We will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 3 Continuation of street teams on the road, with listeners offered the chance to be photographed with them and win a prize. Vox pops collected during previous week played on air. Again, we will obtain a schedule of times and locations for the street teams and circulate them so that you can see what's happening in your area.
Week 4 Continuation of Week 3 activity.
On line
Week 1 Information on eight behaviours and link to Change4Life website. Competition area, as per trailer on air. Downloadable calendar of local events.
Week 2 Continuation of Week 1 activity plus new area for listeners to share their success stories.
Week 3 Continuation of Week 2 activity plus facility for listeners to upload photographs of their families being active.
Week 4 Continuation of Week 3 activity.
Radio Stations
North East
Metro Radio - Newcastle
TFM Radio - Teesside
North West
97.4 Rock FM - Blackburn/Preston
Radio City 96.7 - Liverpool
Key 103 - Manchester
107 The Bee - Blackburn
107.6 The Juice FM - Liverpool
102.4 Wish FM - Wigan
Yorkshire and the Humber
96.9 Viking FM - Humberside
96.3 Radio Aire - Leeds
Hallam FM - Sheffield
Dearne FM - Barnsley
Minster FM - York
The Pulse - Bradford/Huddersfield
Trax FM - Bassetlaw
West Midlands
107.7 The Wolf - Wolverhampton
Signal One - Stoke-On-Trent/Stafford
Heart West Midlands
East Midlands
Lincs FM 102.2 (including Compass FM and Rutland Radio) - Lincoln
Peak 107 FM - Chesterfield
Heart 106 East Midlands
East of England
Star Radio - Cambridge
Heart Bedfordshire
Heart Cambridgeshire
Heart Beds/Bucks/Herts
Heart Suffolk/North Essex
Heart Peterborough
Essex FM (excluding Ten-17 and Southend Radio) - Southend and Chelmsford
Heart Colchester
Heart Norfolk
South Central
Mix 96 - Aylesbury
Mix 107 - High Wycombe
Oxford FM 107.9
Heart Milton Keynes
Heart Northamptonshire
Heart Oxfordshire
Heart Berkshire and North Hampshire
Ocean - Southampton/Portsmouth
South East Coast
2CR FM - Bournemouth
Southern FM - Brighton/Hastings/Eastbourne
Invicta FM - Maidstone/Medway/East Kent
London
Heart 106.2 Greater London
South West
Pirate FM - Cornwall
Heart Bristol, Bath and Wiltshire
Heart Gloucestershire
Heart Exeter and Torbay
Heart North Devon
Heart Plymouth
Heart South Hams
Heart Somerset
Wednesday, 12 August 2009
Change4Life Campaign Update
Local Supporter Registration
New Change4Life support materials
• 5 A Day wall chart with integral stickers (Product Code: C4L022)
• 8 easy ways to change4life poster (Product Code: C4L062)
Bike4Life Toolkit
The official launch of Bike4Life was timed to follow the impact of National Bike Week (13th – 21st June)
Download the Bike4Life toolkit from the Change4Life website here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Halfords is supporting Bike4Life with its new website www.kidscycling.co.uk to promote cycling to families as a healthy, low cost and fun way to spend time together. Find family cycle routes in your area, top tips from Olympic cyclists and much more.
New pack supports Healthy Schools
A Schools Pack has been developed which contains a classroom display and staff room poster that will support your Healthy Schools initiatives by encouraging parents to think about their family's own diet and activity habits.
You can download the Schools Pack here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Muckin4Life
DEFRA's Muckin4Life campaign is now underway and they have plans for press, radio, PR and events over the summer.
You can find out more at: www.direct.gov.uk/muckin4life
June Tracker Statistics
Six months into the campaign and the response to the campaign is excellent. Here C4L have picked out some key statistics for June from the monthly tracker survey.
• 75% of mothers have heard of Change4Life
• 82% of mothers recognise the Change4Life logo
• 81% of mothers say that the adverts make them think about their children’s health in the long term
260,000 families have completed the How Are The Kids? questionnaire and
over 360,000 families have joined Change4Life and are already making changes to their diet and levels of physical activity.
New Change4Life support materials
• 5 A Day wall chart with integral stickers (Product Code: C4L022)
• 8 easy ways to change4life poster (Product Code: C4L062)
Bike4Life Toolkit
The official launch of Bike4Life was timed to follow the impact of National Bike Week (13th – 21st June)
Download the Bike4Life toolkit from the Change4Life website here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Halfords is supporting Bike4Life with its new website www.kidscycling.co.uk to promote cycling to families as a healthy, low cost and fun way to spend time together. Find family cycle routes in your area, top tips from Olympic cyclists and much more.
New pack supports Healthy Schools
A Schools Pack has been developed which contains a classroom display and staff room poster that will support your Healthy Schools initiatives by encouraging parents to think about their family's own diet and activity habits.
You can download the Schools Pack here: www.nhs.uk/change4life/Pages/PartnerTools.aspx
Muckin4Life
DEFRA's Muckin4Life campaign is now underway and they have plans for press, radio, PR and events over the summer.
You can find out more at: www.direct.gov.uk/muckin4life
June Tracker Statistics
Six months into the campaign and the response to the campaign is excellent. Here C4L have picked out some key statistics for June from the monthly tracker survey.
• 75% of mothers have heard of Change4Life
• 82% of mothers recognise the Change4Life logo
• 81% of mothers say that the adverts make them think about their children’s health in the long term
260,000 families have completed the How Are The Kids? questionnaire and
over 360,000 families have joined Change4Life and are already making changes to their diet and levels of physical activity.
Wednesday, 5 August 2009
http://www.moreactive4life.co.uk/
MoreActive4Life has been launched by the Fitness Industry Association (FIA), helping the activity part of the Change4Life campaign.
There is access to free 'day passes' , '6 week walking groups' and '6 week gym groups'at over 1000 Health Clubs and Leisure Centres accross the country.
All information can be found following this link
http://www.moreactive4life.co.uk/
There is access to free 'day passes' , '6 week walking groups' and '6 week gym groups'at over 1000 Health Clubs and Leisure Centres accross the country.
All information can be found following this link
http://www.moreactive4life.co.uk/
Friday, 17 July 2009
Friday, 10 July 2009
Thursday, 25 June 2009
What is Change4Life?
Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. The Change4Life advertising campaign began on 3 January 2009 – on TV, in the press, on billboards and online. In this initial stage, we are targeting young families.
What does Change4Life do for you?
The Change4Life advertising campaign will make the subject of weight and physical activity a hot topic and will urge us to make changes to our diet and levels of activity. The campaign talks about ‘fat in the body’ rather than ‘fat bodies’ and makes clear the link between fat and preventable illnesses. It also pins the blame on modern life, which affects all of us, rather than pointing the finger at parents. Free Change4Life materials are now available for you to order or download to use to support the movement - follow the links at the top right hand side of this page.
Why should you support Change4Life?
If we carry on as we are, 90 percent of today’s children could be overweight or obese by 2050. We all need to address the rise in obesity for the sake of the future health of our children. The importance of health care practitioners to the success of Change4Life cannot be over-emphasised. As trusted advisers, you are influential and many in the health service will be the first point of contact for young families with at-risk children.
We need you to get behind the campaign
You can do this simply by putting up Change4Life posters, giving out leaflets and sign-posting the public to further information. All the information the public needs to get involved will be on the Change4Life website or they can call the helpline: 0300 123 4567.
We would also like to encourage you to use the Change4Life brand within your own healthy living communications (on your posters, leaflets and promotional items), or to use one of our sub-brands (such as walk4life or cook4life). Follow the link below to access our brand guidelines document (Principles and Guidelines for Government and the NHS) and to find out how to access our brand assets (logos, characters, font and images).
Abstract from the Department of Health website www.dh.gov.uk
For more information regarding the Change4Life campaign follow this http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/DH_092080 link
NEXT ON THE AGENDA FOR CHANGE4LIFE...
Change4Life, the lifestyle revolution launched earlier this year to help combat childhood obesity, announces an exciting schedule of monthly activities to encourage families and kids to eat well, move more, live longer and above all, have fun!
Over the next few months, the following activities (and more) will be supported by online tips, advice and useful toolkits for families and local community groups. Simply search Change4Life online or call 0300 1234567 to find out how families across the country can take part.
JUNE – With good weather beckoning and the days getting longer, June’s the time to get the kids onto two wheels to enjoy the great outdoors! Bike4Life coincides with Bike Week (13-21 June), an excellent opportunity for the whole family to get out and about, explore the local community and take part in some physical activity. With new research* showing the cost of the school run setting parents back by almost £400 per school child per year, Bike4Life month is a good time to ditch the car and take on the bike!
JULY – This month sees the launch of Swim4Life, a great way for families to cool off and get active over the summer. Since April, more than 200 local councils are offering free swimming for those aged 16 and under as part of the Government’s £140 million free swimming initiative - for more details, visit www.culture.gov.uk.
AUGUST - Play4Life coincides with Play England’s National Play Day (05 August), an annual event to encourage children, young people and communities to enjoy playing at locally organised events across the UK. Recent survey findings from Change4Life’s ‘How are the Kids?’ shows that over 45 per cent of kids watch TV or play non-active video games before school - now is the time to get outdoors and enjoy a run around!
Finally, the AUTUMN will see the launch of two more fun and interactive activities, Cook4Life and Dance4Life. Watch this space to find out how kids can get involved with healthy recipe ideas whilst donning their dancing shoes and taking part in some fancy foot work!
Friday, 24 April 2009
DH NEWS
Change4Life survey says: Too many children not getting enough exercise
24 April 2009
New Change4Life advert to get the nation moving
Results from a massive survey of Change4Life families show that almost three quarters (72 per cent) of their children are not getting 60 minutes of daily activity outside of school. The campaign's new TV ad, which launches today, urges families get up and about more in an effort to cut levels of obesity.
The 'How Are The Kids Survey', launched in January, is the biggest national survey of children's diet and activity levels, and received more than 260,000 responses from families across England.
The survey of change4life families also found that 45 per cent of their kids watched TV or played non-active video games before school, and only 22 per cent did something active after their evening meal.
Since the survey began, families have been sent tailor made support packs to help them make small but important changes to their daily routines. A new Change4Life advert focusing on getting families more active, hits screens today and will add encouragement to that support.
The new advert responds to the need for families to get more physical activity into their daily routines - to make sure that the energy in, is matched by the energy out.
The ad features the Change4Life family as they realise that 'sitting around doing nothing' can lead to a build up of fat in their bodies that can cause diseases such as type two diabetes, cancer and heart disease.
The family find lots of fun ways to get their kids 60 active minutes - playing in the park, walking to school and playing with active computer games where kids need to jump and dance around.
Dawn Primarolo, Minister for Public Health said: "Our survey shows that kids just aren't getting up and about as much as they should. If we're going to cut obesity levels our children need to be active for at least 60 minutes a day.
"Families up and down the country are getting tailor made action plans from Change4Life, and our new ads will give additional encouragement to help families feel the difference.
"By eating better and moving more, we can all live longer and healthier lives. With continued support from Change4Life this can be a reality for every family in England."
Ends.
Change4Life survey says: Too many children not getting enough exercise
24 April 2009
New Change4Life advert to get the nation moving
Results from a massive survey of Change4Life families show that almost three quarters (72 per cent) of their children are not getting 60 minutes of daily activity outside of school. The campaign's new TV ad, which launches today, urges families get up and about more in an effort to cut levels of obesity.
The 'How Are The Kids Survey', launched in January, is the biggest national survey of children's diet and activity levels, and received more than 260,000 responses from families across England.
The survey of change4life families also found that 45 per cent of their kids watched TV or played non-active video games before school, and only 22 per cent did something active after their evening meal.
Since the survey began, families have been sent tailor made support packs to help them make small but important changes to their daily routines. A new Change4Life advert focusing on getting families more active, hits screens today and will add encouragement to that support.
The new advert responds to the need for families to get more physical activity into their daily routines - to make sure that the energy in, is matched by the energy out.
The ad features the Change4Life family as they realise that 'sitting around doing nothing' can lead to a build up of fat in their bodies that can cause diseases such as type two diabetes, cancer and heart disease.
The family find lots of fun ways to get their kids 60 active minutes - playing in the park, walking to school and playing with active computer games where kids need to jump and dance around.
Dawn Primarolo, Minister for Public Health said: "Our survey shows that kids just aren't getting up and about as much as they should. If we're going to cut obesity levels our children need to be active for at least 60 minutes a day.
"Families up and down the country are getting tailor made action plans from Change4Life, and our new ads will give additional encouragement to help families feel the difference.
"By eating better and moving more, we can all live longer and healthier lives. With continued support from Change4Life this can be a reality for every family in England."
Ends.
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